How QL works
FOCUS is experienced in creative, projective and enabling techniques, and in their innovative aspects.
- Focus Groups
- Online Focus Groups
- In Depth Interviews
- Creative Brainstormings
- In Home Visits
- Blog Surveys
(AQR PROSPER RILEY-SMITH AWARD 2002): to “read” the world of a product, a communication, a brand through an own FOCUS tool.
Analysis of sign systems, to explore the conjoint of a both verbal and visual experience.
To gather true insights; I.E. Zaltman Method, based on verbal and visual metaphors.
Synaesthesia, a cross-sensorial experience to stimulate insights; NPL, PNEI.
To build a product’s/brand’s image I.E. R.E.D. (awake dreaming); MIND-MAPPING.
Direct observation indoor or outdoor – P.O.S., BUS, UNDERGROUND, etc. – With film or candid camera; individual or collective interviews/diares.
Marketing Creative Brainstorming
Moderating a team of clients to reposition insights; interaction of clients’ and/or technicians with the Focus Group’s respondents, to build together the final result.