Qualitative Research

How QL works

FOCUS is experienced in creative, projective and enabling techniques, and in their innovative aspects. 

  • Focus Groups
  • Online Focus Groups
  • In Depth Interviews
  • Paired/Triads
  • Creative Brainstormings
  • In Home Visits
  • Ethnographics
  • Blog Surveys

Have any Questions? Write us Today!

focus@uni.net

Skills

Tao Collage

(AQR PROSPER RILEY-SMITH AWARD 2002): to “read” the world of a product, a communication, a brand through an own FOCUS tool.

Semiotics

Analysis of sign systems, to explore the conjoint of a both verbal and visual experience.

Linguistics

To gather true insights; I.E. Zaltman Method, based on verbal and visual metaphors.

Neuroscience

Synaesthesia, a cross-sensorial experience to stimulate insights; NPL, PNEI.

Psycosemiotics

To build a product’s/brand’s image I.E. R.E.D. (awake dreaming); MIND-MAPPING.

Ethnography

Direct observation indoor or outdoor – P.O.S., BUS, UNDERGROUND, etc. – With film or candid camera; individual or collective interviews/diares.

Marketing Creative Brainstorming

Moderating a team of clients to reposition insights; interaction of clients’ and/or technicians with the Focus Group’s respondents, to build together the final result.

Quantitative Research

Have any Questions? Write us Today!

focus@uni.net

High Quality

  • GREAT EXPERIENCE: Active in qualitative and quantitative market since 1991
  • EFFECTIVENESS: Thanks to a network of supervisors in all Italian cities, the effectiveness of both each test methodology and fieldwork is always supervised during the test
  • SELECTED PARTNERS: FOCUS also enlists an international network of quality partners
  • HIGH QUALITY: FOCUS provides the client with a 360° service, literally from every consulting to … «GOOD FOOD FOR CLIENTS, LIKE AT MOM’S TABLE» (VERBATIM BY A GOURMAND CLIENT)

Flexibility & Rapidity

  • Fast and skilled recruitments
  • Flexible to any change in progress: ability to adapt to changing priorities or changing test designs
  • Flexible pricing plans

Research tailored to client's needs

  • Our methodology is tailored to the client's needs
  • Thanks to our experience with large and small companies, we are able to develop a strategy and a targeted plan that's  just right for you
  • The advisory role of FOCUS aims to optimise the client's business perspective

Problem Solving

  • Ability to propose creative and easily achievable solutions when unexpected problems arise

Deadline

  • Able to delivery the end results “for the day before yesterday”
  • Receptive at client's urgencies
  • Focus meets deadlines at all times of the research, is very empathetic in understanding the client's urgent needs, and even anticipates his requests, or the delivery of the results

Updated Skills

  • The regular participation of FOCUS as speaker and workshop leader at International Conferences gives us both the opportunity to share opinions and experiences and to have an international vision, updating our skills
  • Our curiosity drives us to update our knowledge, experimenting and then putting to good use the results

Knowledge of Consumer and Client language

  • Skilled in Qualitative & Quantitative Research with worldwide & multinational corporations' clients since 1991
  • Our experience in what works and what does not, facilitates the work of the client, because we already know his technical language and procedures, therefore he does not have to invest in detailed briefings
  • FOCUS is a skilled "Translator" from the clients' language to the consumer's one, and vice versa