Why FOCUS
Because we believe that our strength is given by a small team and a large crew, interacting with each other to guarantee the best final result, like a jigsaw puzzle in which every piece is
Monica Silvestrini
Co-Founder
Team & Crew
Focus
Luigi Toiati
Co-Founder
Small Team and Large Crew?
YES, because a Small Team:
- Speeds up work
- Allows greater care in fieldwork
- Provides great attention to details
- Avoids switching from one desk to another by reducing time
YES, because a Large Crew:
- Means a large professional network covering both national and international areas
- Is made by skilled recruiters, interviewers, researchers, data processors, but also by the baker with his sweet-scented croissants and fresh bread to enliven the break or the lunch; by the grouchy plumber or the smiling hostess, as well as by the driver, the electrician, the doorkeeper or the courier, and so on…
What is FOCUS
FOCUS is an independent market research agency based in Rome, founded on 1991 by Luigi Toiati and Monica Silvestrini. Active worldwide on both Qualitative & Quantitative Research offering both services and consultancy role in marketing research.
1500
+
Projects
100
+
Clients
13
Workshops
3
Awards
18
Speakers
Focus
Methodologies
Collecting and analysing non-numerical data to understand opinions or experiences; gathering in-depth insights into a problem or generating new ideas for research.
Collecting and analysing numerical data to weigh people’s behaviour and quantify the problem, to generalise the results towards a wider population.
Focus
Target Market
We recruit all kind of target both in the main italian cities, and through our international network, including:
Mass Market
Luxury Goods
Pharmaceuticals HCP
Information Technology
Financial
Experts
Opinion leaders
Influencers
To recruit an extraterrestrial we just need a little more time!
Let's Talk
