Qualitative & Quantitative Research Contact Us Consultancy Role in Marketing Research Need FOCUS on reaching your goal? Contact Us Our efforts are focused on making it happen

Why FOCUS

Because we believe that our strength is given by a small team and a large crew, interacting with each other to guarantee the best final result, like a jigsaw puzzle in which every piece is

Small Team and Large Crew?

YES, because a Small Team:

YES, because a Large Crew:

What is FOCUS

FOCUS is an independent market research agency based in Rome, founded on 1991 by Luigi Toiati and Monica Silvestrini. Active worldwide on both Qualitative & Quantitative Research offering both services and consultancy role in marketing research.

1500 +
Projects
100 +
Clients
13
Workshops
3
Awards
18
Speakers
Focus

Methodologies

Qualitative Research

Collecting and analysing non-numerical data to understand opinions or experiences; gathering in-depth insights into a problem or generating new ideas for research.

Quantitative Research

Collecting and analysing numerical data to weigh people’s behaviour and quantify the problem, to generalise the results towards a wider population.

Focus

Target Market

We recruit all kind of target both in the main italian cities, and through our international network, including:

Mass Market

Luxury Goods

Pharmaceuticals HCP

Information Technology

Financial

Experts

Opinion leaders

Influencers

To recruit an extraterrestrial we just need a little more time!

Let's Talk

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    High Quality

    Flexibility & Rapidity

    Research tailored to client's needs

    Problem Solving

    Deadline

    Updated Skills

    Knowledge of Consumer and Client language